Coalition To Empower Our Future Releases New Ad Featuring Media Literacy Now: Kyra

Spot Features Media Literacy Now’s CEO Emphasizing the Critical Role of Media Literacy as a Solution for Complex Youth Mental Health Challenge

For Immediate Release:
June 4, 2026
Contact: [email protected]

WASHINGTON, D.C. — The Coalition to Empower our Future (CEF), a growing partnership focused on understanding the complexity of factors and solutions surrounding youth mental health and wellbeing, today launched a new ad, “Kyra,” highlighting the important role media and digital literacy education play as a cornerstone of comprehensive solutions to support youth mental health and wellbeing.

The spot features Kyra Brissette, chief executive officer (CEO) of Media Literacy Now, a nonprofit organization that informs and drives policy change at local, state, and national levels in the U.S. to ensure all K-12 students are taught media literacy so that they become healthy, confident and competent media consumers and creators. As young people navigate an increasingly complex digital landscape, the ad acknowledges that understanding how to live in today’s digital world is a necessary skill to develop as a young person. Programs such as Media Literacy Now help equip young people and their parents with critical media literacy tools and education that encourage balanced, positive technology habits to support their overall wellbeing. Media Literacy Now is a member of the Coalition to Empower our Future.

“Young people today are living in an increasingly digital world, and that comes with real challenges. Fortunately, media literacy is a proven strategy to help young people navigate the digital world safely and confidently, and we’re proud to partner with organizations like Media Literacy Now working to ensure that these vital skills are a foundational component of every child’s education,” said Glen Weiner, executive director of CEF. “Our research shows widespread support for measured, thoughtful solutions, such as integrating digital literacy education into curriculum, in stark opposition to growing concerns about narrow, one-off solutions such as bans.”

Learn more about the importance of comprehensive solutions, including media literacy, by visiting: empowerourfuturecoalition.com/solutions.

Watch “Kyra” here.

Script:

Today, kids are navigating an always-on world, consuming more information than ever before.

Strengthening youth mental health starts with ensuring kids have strong media and digital literacy skills.

Teaching students how to think critically about the content they see online helps them navigate digital spaces thoughtfully and intentionally.

We need to teach media literacy in every school.

Youth mental health is complex, but media literacy empowers educators and parents to keep kids safe.

Get involved today at empowerourfuturecoalition.com

About the Coalition to Empower our Future

Coalition to Empower our Future is a newly formed organization bringing together a range of voices to fully inform solutions that empower youth, parents, communities, and society. The Coalition to Empower our Future supports solutions that are inclusive of the full spectrum of factors impacting youth mental health. Former Montana Governor Steve Bullock, former U.S. Representative Carlos Curbelo, and Dr. Caroline Carney, a board-certified psychiatrist and internist, serve on the board of directors of the Coalition to Empower our Future.

To learn more, visit empowerourfuturecoalition.com or follow Coalition to Empower our Future on Facebook, X, Instagram and YouTube.

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